Sending Thank You Cards 
It’s that time of year again when clients and colleagues alike will send cards and gift baskets. Luckily, the holidays are not the only excuse to reach out and send an appreciation card. Use the holidays as an opportunity to get into the habit of sending Thank You cards monthly to contacts, prospects, existing and former clients that you have met with recently or haven’t spoken with in months. Maybe rotate who you are sending the cards to semi-annually, but be sure to send some out monthly. This is a great way to stay in touch, keep contact information current, and just let them know that you are still around and willing to assist them should an opportunity arise.
The Thank You card doesn’t necessarily need to solely be a marketing message to advertise a product. However, handwriting a message personal to each recipient can help show how much you appreciate your relationship with them. You may start with, “It was great meeting you at last month’s networking event.” for someone whom you had spoken with and sounds like they could benefit from a product or service you offer, or vice versa. You may include a business card to help jog the other person’s memory of you, but keep the message itself personal and somewhat casual, yet specific to the incidence in which you met or know each other.
Sending Thank You cards may help you reconnect with contacts or former clients that you only talk to every once in a while. After a long overdue phone conversation, send them a Thank You card appreciating them taking the time to talk to you about a specific topic. After hosting an event, send Thank You cards to those who attended, even if they are not a potential client, they might keep you in mind when referring someone who is.
Isn’t it true that most people display the thank you cards they receive on or around their desk? This further proves that they are much appreciated. Whether it is December or June, say Thank You! It is a great and simple way to build and maintain relationships with clients, connections, and new prospects alike.
Written by Stephanie Piller
WAC Solution Partners- Midwest




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