Followers, Fans, Subscriptions, Likes, Connections… and More

For most businesses, generating leads is the goal in creating and maintaining a social media presence.  Everyone wants to feel that their hard work in maintaining these accounts will net some new business prospects.
One of my favorite Social Media resources is HubSpot, who According to CRMSearch, is  a “company that promotes a message of ‘publish your way in’ and practices what they preach as a prolific creator of content, including blog posts, social media posts, white papers, webinars and more.”
I have learned from HubSpot In order to make social media an effective lead generation machine, you first need to create a following. This means Followers, Fans, Subscriptions, Likes, Connections… and more.
The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads. So at the very core of social media for lead generation, you must take steps to increase that reach.
Over and over I hear business professionals confused about this process.  They linger between not wanting to bulk up on followers that may not mean anything to them, and not wanting to add people they do not know.  I say, Get Over That!  As Hubspot pointed out, having a good size following creates reach and you can’t find new leads without reach.  Besides, if you already know the contacts then they should already have you on their radar so to speak.
The process of creating a following also helps to show your business has a presence.  You need a presence in order to get your content heard and noticed.  We are not even touching on the content part of social media…. That is a whole other animal.
So your first steps should include being in the right places relevant to your client base, building a following in those proper platforms, then maintaining and message to move into lead generation.
For more help on Social Media please feel free to reach out Kari-Ann Ryan, Marketing Director for WAC Solution Partners.