I was recently at an event and everyone in attendance was posed the question: “Who your favorite client is and why?” My answer was “The client that is always looking to improve their business.” “Not just a client that is talking about it, but they are actually taking steps to improve,” I am lucky enough to have a number of those clients. They are always looking at ways to improve what and how they do business, and in many cases, how software can be used in the process to make this happen.
Recently I worked on a project in which one of my clients is using outreach to their customers to not just frequently contact them, but to also suggest additional products that they may like. They base the additional items off of their normal spending practices. The outreach is done in a direct mailing which includes the customer’s current standings, and what they need to do to get larger discounts. Then it also introduces them to an item that they have not purchased in the last twelve months or possibly ever before.
One advantage our “favorite” clients have is that the constant improvement keeps them way ahead of their competition. By always looking for ways to improve, it also keeps them from becoming stagnant. What has your company done lately to improve? What will you do this year to make your business stronger? Take some time to look at your business and do not get stuck doing something just because it is the way you have always done it.
-Michael Ericksen
WAC Solution Partners- Midwest
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